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Adidas aims to sell 10 million official balls

08/12/2005

The chief executive of German sporting goods company Adidas has said that the company is hoping to capitalise on the enthusiasm for the Germany 2006 soccer World Cup by selling 10 million official balls. CEO Herbert Hainer said: "We sold almost six million of the 2002 World Cup ball, more than six million of the 2004 European Championships...

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