In what ways has the brand changed since you took it over? When I bought the company, the down jacket was huge, but for hiking and wearing in the mountains. I said to myself that if I wanted to move the jackets from the mountains to the city I would have to make them lighter and easier to use. Luxury brands in general have changed. Luxury used to be quite boring. Now it is attracting young people much more than it used to and if you attract young people you have new energy.

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