Lycra launched a new product last autumn called EcoMade fibre, calling it the first branded elastane made with waste content, explaining that this waste is “pre-consumer”, which is to say waste material from its own factories for which, previously, it could find no use. Here, sustainability director, Jean Hegedus, explains that this initiative is just one component of a wider platform called Planet Agenda and that minimising waste is the platform’s number-one priority.

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