Gavin Thompson: Parkas and polar bears
We launched our Sustainability Impact Strategy in a moment of unprecedented change. Sustainability at Canada Goose remains a strategic corporate priority regardless of what is happening in the world around us right now and our teams will adapt and pivot where needed to deliver on these goals. Canada Goose has made a conscious decision to be a positive part of the change that’s ahead and hope that the goals we have made will continue to inspire our people, our suppliers, and our customers to come together to protect the world outside. As it has for many global brands, 2020 has presented numerous challenges. With one of the largest apparel manufacturing infrastructures in Canada, we were uniquely positioned to re-tool our facilities and refocus our teams to produce a variety of personal protective equipment. We created the Canada Goose Response Program, reopened all our factories and set out to manufacture more than 2 million units of PPE for those in need. We believe our commitments to be even more important than before and we are forging ahead. Internally, our employees are committed to continuous improvement with regard to sustainability. Our commitments to the Responsible Down Standard (RDS), the introduction of reclaimed fur and bluesign certification are moving much faster than we had projected, and this is because of our internal appetite to move faster, fuelled by our employees’ passion to always do better.
