Where is innovation going?
We have been in business for more than 40 years and have worked with some of the biggest brands in outdoor and sports apparel. We have collaborated closely with product developers and with mills. We have stuck to our position, which is to be a facilitator between mills and brand. This means making sure mills can meet brands’ expectations and making sure factories have the capabilities that brands are looking for, that they are able to produce what the brands want. Concept III has been influential in bringing mills to brand partners.