Designers are embracing a vibrant color palette for the coming season, with bold color pairings lending a retro vibe. Geometric shapes, gingham checks, polka dots, florals and stripes are also making a splash with creatives at trend-setting fairs like Performance Days Munich.
Of course, sportswear has to be highly functional, too.
“People buying sportswear nowadays want comfort and protection, whether on land or in the water. They expect their sports apparel to dry quickly, resist stains and odors, and offer breathability,” says Martin Weber, Global Marketing Manager for Performance Apparel at Huntsman Textile Effects.
“Achieving this functionality with on-trend aesthetics can be a challenge, especially given the increasing focus on sustainability in the sportswear market. But solutions are available. The key to finding the ideal solution is to be clear about what design elements and performance attributes you want to achieve; and what undesired side effects must be avoided.”
Let’s consider a few scenarios relevant to spring-summer 2023.
