How Brands Deliver More with Less
For a long time, there was a clear trade-off between sustainability and profitability, but that is no longer the case. Innovative new technologies, products and processes are balancing the equation in favor of environment-friendly business practices.
Textile brands and mills now recognize that there are rewards, such as cost savings by conserving energy, water and other resources. There are also new markets to tap into. Younger consumers especially are looking for brands that can deliver value while satisfying their performance expectations and green aspirations. At the same time, jurisdictions from the EU to the state of California are introducing regulations that will effectively close large markets to companies unable to live up to more stringent sustainability standards.
Investing for a more transparent and traceable future
About two-thirds of the current Huntsman Textile Effects portfolio is based on sustainable solutions, making it possible for brands to offer a better end-user experience and to improve regulatory compliance with less water, energy, time and cost. We continue to invest to help mills and brands enhance manufacturing efficiency, meet their environmental, social and governance goals, and empower consumers in their sustainability journey.
