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Three-layer linen is Griffin’s fabric choice

Three-layer linen is Griffin’s fabric choice

UK-based luxury outdoor brand Griffin has used a three-layer technical linen, produced by Italian fabric manufacturer ITS Artea, in its spring-summer 2015 collection. As one of the layers is a waterproof membrane, Griffin insists the fabric lends itself to outdoor pursuits.

Based at what it calls...
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China

Where Li Ning went wrong

Chinese sports brand Li Ning made a mistake in trying to position itself as a premium brand, on a par with international brands such as Nike and adidas, industry analysts have...

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