Adidas expects “considerable” rise in outdoor sales
16/01/2013
It is hoping to grow the division from 2.3% of its revenue in 2011 to 2.9% of the €17 billion of group revenue it forecasts by 2015.
Its head of outdoor, Rolf Reinschmidt, said he expects “considerable” growth driven by Korea and Japan, where there are “very technical outdoor markets that love innovative products”, as well as the US, Germany, China and Russia.
The company will be promoting a new trekking shoe with added grip at this month’s Outdoor Retailer show in the US – its “first visible product collaboration” with Five Ten since it bought the footwear company in 2011. The shoe will be available in July.
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