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Adidas targets new record football revenues for 2014

18/06/2013
Sports brand adidas has said it expects to achieve new record sales of EUR 2 billion in the football category in 2014, when the next FIFA World Cup will take place, with Brazil as the host nation.

“The FIFA World Cup is the perfect stage to showcase our company, our brands and our products,” said chief executive, Herbert Hainer. He added that the competition would allow his company to “share our passion for the game with fans around the world”.

Adidas will supply the official ball for the tournament and equip officials, referees and volunteers.

Starting in the second half of 2013, adidas will be launching new football products for the competition.


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