Under Armour puts super-hero logos on gloves

06/08/2013
Sports brand Under Armour has agreed a licence deal with DC Comics and Marvel to put the logos of super-heroes Spiderman, Captain America, Batman and Superman on the palms of four models of its UA Highlight football gloves.

Designed for American football, the logos appear in the company’s GrabTack gripping material in high-visibility contrasting colours. Spiderman’s logo appears on each palm, but for the other three, wearers will have to put their hands together in a good ball-catching position for the logo to form across both palms.

The gloves also have the brand’s proprietary CompFit technology giving wrists “super-streamlined, locked-in support”.