The North Face joins ISPO's Open Innovation foru - sportstextiles: Lea SportsTextiles

News

The North Face joins ISPO's Open Innovation forum

18/12/2013
Trade fair organiser Messe München has launched an Open Innovation service through which companies will be able to open their innovation processes to experts who are among the visitors at various trade fairs.

The organiser of ISPO says instead of solvers from one’s own branch of industry, creative minds from a wide variety of economic sectors and fields can also be brought on board.

The pilot project will be the ISPO Open Innovation platform, where end consumers will also participate in the development process.

“ISPO is one of the world’s leading communities for sports-business professionals and consumers who are sports enthusiasts. It is a community that is interested in innovations, enjoys participating in product tests and has a high online affinity,” said organiser Klaus Dittrich.

Arne Arens, director of the consumer goods division at The North Face, added: “The key factor for us was that this platform is independent and has a high range in our industry and beyond. It brings together the right participants on neutral ground.”





Related stories:

The North Face cements footprint in South Korea 07/07/2014
Students take lead in The North Face outdoor initiative 25/03/2014

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.