€20,000 worth of gear up for grabs in new outdoo - sportstextiles: Lea SportsTextiles

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€20,000 worth of gear up for grabs in new outdoor campaign

20/07/2015
The European Outdoor Group has launched a new campaign to encourage consumers to take part in outdoor activities. Under the banner ‘It’s Great Out There’, European outdoor companies will work together to “inspire and incentivise” the public to head outdoors and find out more about the importance of an active lifestyle.

Starting from July 27, product prizes worth more than €20,000 in total will be used to attract more outdoor enthusiasts through a series of social media competitions and a dedicated online platform.  

Launching the campaign to the industry during the annual OutDoor trade show in Friedrichshafen in mid-July, new EOG president John Jansen said: “Everyone in our industry believes in the positive impact that outdoor activities have on individuals and on society. Fitness, life skills, fun, health, unforgettable memories and a sustainable connection with nature: the power of outdoor sports is phenomenal.”


Related stories:

Outdoor promotion campaign branded a success 07/10/2015
First European Week of Sport launches in Brussels 08/09/2015
EOG social media campaign to push outdoor up political agenda 03/09/2015

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