Under Armour opens manufacturing and design centre
29/06/2016
"As Under Armour celebrates 20 years in business, we are committed, more than ever, to driving global innovation,” said Under Armour founder and CEO, Kevin Plank.
"The UA Lighthouse will serve as a beacon to make product better, faster, and more efficiently, ultimately solving real problems for athletes and making them better around the world,” he added.
The development includes 3D design and body scanning technology that will allow Under Armour to design custom footwear and apparel while reducing waste during the development process. The company’s staff will also be able to take advantage of 3D printing and rapid prototyping to turn ideas into products more quickly.
Among the organisations that Under Armour will partner with to drive innovation are Huntsman, Lectra, Epson and Desma.
"We are excited about this game-changing opportunity and the endless possibilities created by bringing together our talented team and our world-class partners, to pioneer the future of design and manufacturing,” said Kevin Haley, president of product and innovation at Under Armour.
Image courtesy of Under Armour.