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VF to train students in 3D technology

The Jeanswear division of apparel and footwear group VF, which included the Wrangler and Lee brands, is to offer students at the University of North Carolina at Greensboro (UNCG) the opportunity to work with the latest 3D design technology.

The collaboration is designed to prepare students at the US university’s department of consumer, apparel and retail studies for careers in the apparel and retail industries. 

The department will integrate the 3D software into its curriculum, with students starting to use the technology in the Autumn 2017 semester. It will allow them to learn the state-of-the-art techniques and processes used in the areas of apparel design, production and merchandising. 

“As an employer of UNCG graduates, we saw the opportunity to help students advance their career opportunities by equipping them with new apparel technology skills to be used from initial design through manufacturing, merchandising, marketing and consumers’ shopping experiences,” explained Phil McAdam, president of VF’s Jeanswear division. “In turn, VF maintains a pipeline of work-ready, young professionals who are able to make an immediate contribution to our business when hired.”

“Our partnership with VF gives our students tremendous opportunities to build on the many other technical competencies they learn in their coursework and gain a competitive advantage when they pursue their careers,” added Dr. Nancy Nelson Hodges, head of UNCG’s department of consumer, apparel and retail studies.



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