Change of direction for Moncler
16/11/2017
Instead of the twice yearly catwalk shows, Moncler will hold one-off events aimed at social media, and launch products more frequently.
Moncler Gamme Rouge and Moncler Gamme Bleu will show their final collections for spring/summer 2018.
Remo Ruffini, chairman and CEO of Moncler, said: “I am all too aware that innovation, focus and dedication are vital for improving every brand and every company, so I feel honoured to have had the chance to work alongside two such highly talented and sensitive designers as Giambattista Valli and Thom Browne.”
Thom Browne added: “As we defined a new growth strategy for the Thom Browne brand, I have realised that my focus should be on my own business. The fact that this happened when Remo was starting to rethink Moncler’s future, made our decision mutual and effortless.”
Moncler was founded at Monestier-de-Clermont, Grenoble, France, in 1952 and is currently headquartered in Italy. It has an annual turnover of €1 billion and a presence in more than 70 countries.
Earlier this month, Mr Ruffini was named Entrepreneur of the Year 2017 for Italy at the XXI Edition of the Ernst & Young (EY) award event.
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