Lafuma sells Le Chameau to focus on outdoor market
04/10/2012
Its parent company, Lafuma, a skiwear and camping equipment retailer, said it is making the disposal as part of its strategy to focus on the outdoor sports market.
Kate Middleton, Prince William and Prince Harry have been photographed this year sporting Le Chameau boots, bringing the French brand, founded in 1927 in Normandy, into the fashion pages of glossy magazines.
Le Chameau posted net sales of €24 million euros in the year to the end-Sept 2011.
London-based Marwyn said it hoped to reach a purchase agreement with Lafuma within four to six weeks.
"Le Chameau is a brand with an exceptional heritage and product of the very highest quality," said Mark Watts, executive director of Marwyn. "We look forward to progressing the transaction to completion in the coming weeks and then helping to grow the business and develop it as a truly international luxury brand."
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