Columbia completes prAna acquisition - sportstextiles: Lea SportsTextiles

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Columbia completes prAna acquisition

03/06/2014
Columbia Sportswear has announced the completion of its acquisition of yoga apparel brand prAna Living LLC for a purchase price of $190 million in cash, subject to customary post-close working capital adjustments. PrAna will join Columbia's existing portfolio of sports and outdoor brands, which include Columbia, Mountain Hardwear, Sorel and Montrail.

The deal was announced in April.

PrAna will remain headquartered in Carlsbad, California as a wholly owned subsidiary of Columbia and will continue to be led by current chief executive, Scott Kerslake, who will report directly to Columbia president and chief executive, Tim Boyle.

“We are very excited to officially welcome prAna to Columbia's brand portfolio,” said Mr Boyle. “PrAna will be a great complement to our existing brands. It fits Columbia’s strategic priorities to expand into categories that appeal to complementary consumer segments, reduce our dependence on cold-weather products, and leverage global operational platforms to expand across key geographic markets.”




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Montrail to relaunch in Europe as part of Columbia’s Ultra-Trail deal 11/02/2015
Columbia-owned yoga brand sets sights on overseas markets 20/01/2015
Columbia hires VF and Nike veteran to head manufacturing 26/09/2014

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