News

Tough Mother is back in Columbia campaign

09/10/2015

Columbia Sportswear is featuring 91 year-old chairwoman Gert Boyle in its new advertising campaign, the first time she has made an appearance since 2005 as ‘Tough Mother’. Mrs Boyle took over the running of the company after the death of her husband in 1970 and still works for the company. “We’ve always known that if our product passed my tests...

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