Columbia realigns Montrail as sub-brand
05/02/2016
Columbia Sportswear has realignment of the Montrail trail running footwear brand as a sub-brand of its flagship Columbia brand. Beginning in spring 2017, Columbia’s trail running apparel, footwear and accessories will be badged Columbia Montrail. “We see trail running as a natural fit for Columbia and a significant growth category,” said Joe...