VF eyes ‘innovative materials’ with new denim re - sportstextiles: Lea SportsTextiles

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VF eyes ‘innovative materials’ with new denim research centre

25/02/2015
North Face owner VF Corporation is collaborating with two US universities for denim research, establishing a Global Jeanswear Innovation Centre at Greensboro's Gateway University Research Park.

The facility will be the “catalyst for new technologies and advancements” that will improve fibre, yarn, fabric, finishing and design, it says, for brands including Wrangler, Lee, 7 For All Mankind, Nautica and Vans.

Eric Wiseman, VF's CEO, said: "Partnering with Gateway University Research Park allows us to combine the universities' world-class talent and research equipment with our expertise to deliver innovation for consumers."

The centre will be home to teams of chemists, scientists, engineers and designers who will combine their expertise to develop “innovative materials”. Thirty jobs will be created by the end of 2016.

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