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Wrangler targets outdoor with performance denim collection

23/09/2015
Wrangler targets outdoor with performance denim collection

Wrangler has become the latest jeans brand to branch into performance denim for workwear and outdoor. Its new Born Ready collection includes Rain Ready, with a water-resistant finish, and Cold Ready, made with an insulating fibre called Thermolite. A marketing campaign across the UK, Germany and Poland will feature adventurer Alastair Humphreys...

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