HeiQ renames products to reinforce benefits - sportstextiles: Lea SportsTextiles

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HeiQ renames products to reinforce benefits

15/01/2016
Textile technology provider HeiQ has renamed its products to make their benefits easier for consumers to understand.

It says the move will help brands communicate the message better at point of sale.

Pure becomes HeiQ Fresh Tech, Adaptive changes to HeiQ Smart Temp, Barrier Eco becomes HeiQ Eco Dry, Glider is renamed HeiQ Glide and Ultraviolet will be known as HeiQ Sun Block.

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HeiQ applies finishing technology to triathlon suit 28/09/2017
HeiQ improves odour management 04/05/2017
Diverse programme for HeiQ at Performance Days 20/04/2017
HeiQ creates textile finish to make fabrics feel like silk 11/03/2016
HeiQ presents enhanced sustainable textile finishes 15/10/2015
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HeiQ targets US with Chem-Tex joint-venture 16/02/2015
HeiQ turns focus on North America 29/01/2015
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