Saucony president joins PrimaLoft in ‘strategic move’
13/11/2023
Chief executive Mike Joyce will continue to oversee PrimaLoft’s long-term strategic direction, whereas Ms Cavassa will assume day-to-day operational responsibilities.
Prior to her work with running shoe business Saucony, the senior leader served in similar positions at footwear and apparel brands Brooks Running, Nike and Timberland. Her expertise primarily lies in product design, merchandising, brand marketing, retail and customer experience.
“I am absolutely thrilled to be joining the exceptional team at PrimaLoft,” Ms Cavassa commented.
“What drew me to this position is the brand’s rich history of innovation. I look forward to the opportunity to work with some of the world’s best brands and I’m particularly excited about our next phase."
Mr Joyce praised Ms Cavassa’s “extensive leadership experience” in the active lifestyle sector, calling her appointment “an ideal opportunity to bring in a proven leader...and, for me, she was the only choice”.
Image courtesy of PrimaLoft.
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