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Helly Hansen skiwear uses new PrimaLoft insulation

17/04/2023
Helly Hansen skiwear uses new PrimaLoft insulation

Oslo-headquartered activewear brand Helly Hansen will debut skiwear made with materials developer PrimaLoft’s Ocean Bound Plastic insulation this autumn-winter, joining Isbjörn of Sweden to become one of the first to bring the material to market.

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