New Under Armour shoe balances function & fashio - sportstextiles: Lea SportsTextiles

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New Under Armour shoe balances function & fashion

11/04/2025
New Under Armour shoe balances function & fashion
Looking to expand its reach beyond pure athleticism, Under Armour’s latest shoe, the Echo, seeks to appeal to a broader consumer base with its sportswear and street culture aesthetics.

It features a multi-layered monofilament mesh upper offering both structure and breathability and an asymmetrical speed-lace system. Its futuristic feel is emphasised by translucent overlays and geometric lines. Under Armour’s HOVR cushioning delivers comfort, impact absorption and energy return.

“UA Echo is our first step in defining sportswear at Under Armour,” commented Yassine Saidi, Under Armour’s head of product and general manager.

Photo courtesy of Under Armour

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