Kardashian-Nike tie-up to disrupt women’s fitness and activewear market
20/02/2025
Shapewear brand Skims is to launch a new brand with Nike.
An initial collection will go live at select retail locations in the US in spring 2025. The plan is for a global launch to follow in 2026.
They said NikeSkims collections would “disrupt the global fitness and activewear industry”.
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