News

New chapter opens for Adanola

06/08/2025
New chapter opens for Adanola

Activewear brand Adanola has announced that a minority investment provided by Story3 values the DTC UK-based brand at approximately $530 million. The label specialises in mid-priced activewear and was founded in 2015. Last year, a new CEO was hired, Niran Chana (formerly Gymshark’s head of sales), to scale the business.  The label, which...

To continue reading this story, please sign in or register.