Sustainable activewear brand FlowFit, based in London, is introducing a new product made from citrus by-products.

“We believe sustainability and style should go hand in hand,” said FlowFit founder Paula Dale, a fashion industry executive who founded the eco-minded activewear brand last year. “Our Bio Tees showcase the power of innovation—transforming citrus waste into something beautiful, wearable, and beneficial for the planet.”

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