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Shapewear fitness brand launch

24/03/2025
Shapewear fitness brand launch

The world of sculpting activewear is buzzing, from major players, with the launch of NikeSkims, to that of more confidential brands such as APRÌ Sportswear. Now New York-based shapewear brand Popilush is branching out into sports with the launch of an activewear range, BRXL. Products are priced from $26 to $76 and include extra waste panels and a...

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