Lululemon advances into Italy
Canada-based yogawear brand Lululemon has launched its first store in Italy, which it says is part of its Power of Three ×2 growth plan, which aims to quadruple international revenue from 2021 levels by year-end 2026.
The two-storey store will showcase the brand’s men’s and women’s collections, with a 3-D printed installation based on the Define Jacket pattern, designed to expand and move across the storefront, emulating the properties of fabric.
In Milan, it will partner local studios, running clubs and new ambassadors.
The brand already operates stores in key markets including the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden and Switzerland.
In June, Lululemon and Samsara Eco announced a 10-year offtake agreement. Last year, the companies brought to market an enzymatically recycled nylon 6,6 product sample, as well as introduced lululemon’s first enzymatically recycled polyester product to market with a limited-edition Packable Anorak.
