Steffi Graf partners with new Lidl brand Crivit - sportstextiles: Lea SportsTextiles

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Steffi Graf partners with new Lidl brand Crivit

16/02/2026
Steffi Graf partners with new Lidl brand Crivit
Tennis champion Stefanie Graf is the face of a new international campaign to support active lifestyles launched by German low-cost retailer Lidl to mark the kick off of its new sports label Crivit. The world class athlete shares advice on how to keep fit and enjoy the outdoors on the brand’s website. The Crivit product range targets camping and outdoor, cycling, fitness, running and team sports. 

“The collaboration with Crivit, Lidl and the Schwarz Group is close to my heart because the brand shares my conviction that movement should be accessible to everyone,” she commented.

The launch of Crivit, follows up on the diversification of the international retailer into new markets, such as gardening and DIY under the Parkside brand. 

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