Kontoor aims for 10% annual growth for Helly Hansen
Wrangler-owner Kontoor Brands has published its growth strategy for outdoor brand Helly Hansen, which it bought from Canadian Tire Corporation in February 2025.
The plan is anchored in three pillars: driving growth in the US, building its winter sports and sailing categories to compete year round, and increasing its workwear business.
By 2030, it is aiming for revenue greater than $1.1 billion, representing a compound annual growth rate of 10% from $675 million revenue in fiscal 2025.
“We believe Helly Hansen represents one of the most compelling opportunities in consumer retail today,” said Joe Alkire, chief financial officer of Kontoor Brands. “Helly Hansen is expanding its consumer and category reach and is positioned for accelerated growth over the next decade."
