Wrangler and Lee-owner Kontoor Brands has promoted Joseph Alkire to head of Helly Hansen, in addition to his responsibilities as group chief financial officer and global head of operations.

Group CEO Scott Baxter said: “Joe has been my strategic partner since the early stages of the acquisition, leveraging our collective experience in the outdoor category to shape the role Helly Hansen will play in Kontoor's next phase of growth.

Share this story: