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Kontoor aims for 10% annual growth for Helly Hansen

07/09/2026
Kontoor aims for 10% annual growth for Helly Hansen

Wrangler-owner Kontoor Brands has published its growth strategy for outdoor brand Helly Hansen, which it bought from Canadian Tire Corporation in February 2025.

The plan is anchored in three pillars: driving growth in the US, building its winter sports and sailing categories to compete year round, and increasing its workwear business. 

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