News

Norwegian investors take control of Swedish outdoor brand

09/01/2014

Norwegian investment fund Herkules IV has moved to take a majority stake in Swedish outdoor clothing brand Didriksons. Herkules IV already owns outdoor brand Odlo. Sören Andreasson, who acquired Didriksons in 1998 and has been its chief executive ever since, said he felt this new development would help the brand expand outside Sweden. The chief...

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