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World Cup will double football market growth for 2014

21/05/2014
World Cup will double football market growth for 2014

Market research group NPD has issued a new report estimating the size of the global market for football clothing and equipment at €12.5 billion in 2014. The figure represents average annual growth of 4% since 2006, the group said. However, in years in which the FIFA World Cup takes place, including 2014, growth is greater. NPD said year-on-year...

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