adidas unveils pre-cooling concept for World Cup
11/06/2014
German sportswear brand adidas has launched a pre-cooling vest for the FIFA World Cup, which will be worn by players from the nine adidas-sponsored teams during warm-ups or at half time. The garments are stored in a freezer to maintain a temperature of close to freezing for 15 to 20 minutes, and use absorbent granule zones located around the...