Outdoor promotion campaign branded a success
07/10/2015
The European Outdoor Group (EOG) has said outdoor brands and retailers have secured a high level of exposure for ‘#itsgreatoutthere’ marketing campaign
Designed to raise awareness of, and participation in, outdoor activities among the general public, the campaign was coordinated by the EOG and built up to the first European Week of Sport in September, when Outdoor was one of four key focus topics.
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