Outdoor sector will be need to be enterprising to capture Gen Z, says outdoor group
21/12/2015
The general secretary of the European Outdoor Group has said engaging the next generation will be a challenge and that companies will need to be more enterprising than ever to attract young people. Mark Held said: “As ‘Generation Z’ matures, it is clear that we are going to have to work very hard to reach millions of people and persuade them to...
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