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NPD Group highlights World Cup’s sales “snowball effect”

07/06/2018

Specialist research group NPD Group has said sales of sports equipment in the five biggest European markets will receive a boost of €560 million from the 2018 FIFA World Cup, which begins in Russia on June 15. Football shirts is likely to be the category that benefits the most. NPD found that in 2014, when the tournament last took place, sales of ...

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