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Adidas expects record World Cup jersey sales

08/06/2018

The chief executive of adidas, Kasper Rorsted, has predicted that the sportswear group’s football jersey sales in 2018 will be higher than in 2014, the last time the FIFA World Cup took place. The 2018 FIFA World Cup kicks off in Russia on June 14, with the final to be held on July 15. In an interview with Bloomberg, Mr Rorsted said adidas...

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