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Adidas hit by EU trademark blow

21/06/2019
Adidas hit by EU trademark blow

A European Union court has ruled that the three-stripe design used by sportswear group adidas is not distinctive enough to be registered as a trademark.  The company’s founder, Adi Dassler, first registered the three-stripe logo in 1949. In 2014, adidas was granted a trademark that covered “three parallel equidistant stripes of identical width,...

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