Denham was launched by English jeansmaker Jason Denham in 2008, and the brand uses Italian and Japanese fabrics for the trainers – the first styles were released last September.

Denham teased on Instagram: “New Happiness. New Disappointments. New Chances” as followers expressed their hopes for being able to buy a pair this time around. Some suggested the collection was too small, meaning the shoes quickly appeared on the resale market - where customers sell popular styles for inflated prices.

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