Puma moves to protect viscose and packaging supply chains
Vancouver-headquartered environmental not-for-profit organisation Canopy recently welcomed a partnership with sports company Puma, specifically relating to the brand’s paper, viscose, and cardboard sourcing.
The Germany-based sportswear and sports gear enterprise agreed to join Canopy’s Pack4Good and CanopyStyle initiatives.
Regarding the former, Puma will now source all its paper and cardboard packaging from recycled or certified forests.