Outdoor brand Patagonia has become the latest brand to sign up to Canopy’s Pack4Good initiative, and will work with the environmental group on “next-gen” packaging solutions.

Paper packaging — such as delivery boxes, hang tags and shoe boxes —  is responsible for 3.1 billion trees being logged annually, many from climate-critical forests, according to the Canadian company, which campaigns to eliminate viscose sourced from endangered forests from clothing supply chains.

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