Fibre manufacturer Birla Cellulose is celebrating its number-one ranking in Canopy’s Hot Button Report for 2023. Birla Cellulose is the pulp and fibre business of the Aditya Birla Group.

Each year, Canadian environmental group Canopy, which campaigns to eliminate viscose sourced from endangered forests from apparel supply chains, publishes its 2020 ranking of fibre producers in its Hot Button report. 

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