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Global Fibre Impact Explorer could ‘positively influence sourcing’

18/11/2021
Global Fibre Impact Explorer could ‘positively influence sourcing’

Google and WWF have announced the results of a first case study on a digital tool being built to help fashion brands understand the environmental risk and impact of their fibre sourcing.  Based on analysis of Stella McCartney’s raw materials portfolio, with refining by Adidas, Allbirds, H&M Group and VF Corporation, the tool has identified cotton ...

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