Regenerative agriculture is an opportunity for brands to invest in a fundamentally different system that benefits people and the planet, according to a report from non-profit Textile Exchange.

The Regenerative Agriculture Landscape Analysis is sponsored by Kering, J Crew Group and CottonConnect and covers programmes relevant for cropping, grazing and agroforestry. 

The report offers “a framework and toolkit to understand, implement and describe the benefits of work in this space”, according to Textile Exchange.

Among other projects in the report are Terra Genesis, VF Corporation’s pilot on regenerative rubber; ZQRX Merino (pictured), a Smartwool, Icebreaker and Allbirds project on wool; and Patagonia’s organic cotton certification.

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