Parley reveals plastic pledge for Adidas Run for the Oceans
Adidas and Parley for the Oceans are teaming up again for Run for the Oceans between May 23 and June 8, the fifth year of the event that aims to “mobilise a generation to help end plastic waste”.
For every 10 minutes of running recorded via the adidas Runtastic app, Joyrun, Codoon, Yeudongquan or Strava, Parley will clean up the equivalent weight of one plastic bottle from beaches, remote islands and coastlines before it reaches the ocean (up to a maximum of 250,000kg).
New activities have been introduced to the challenge, with people from all parts of the global sporting community invited to hit the streets, the tennis court and the football field.
Katja Schreiber, vice-president of sustainability at adidas, said: “Time is against us in the race to help end plastic waste, so we’re pushing harder and with more focus than ever before. By uniting our sporting community for this challenge, we can inspire real action against plastic waste by giving people an experience where their actions and way of being active contributes towards cleaning up the ocean.
“It’s important that our own brand commitments reflect the situation with which we are faced and that’s why we’ve committed to our goal of replacing virgin polyester with recycled polyester in?our?products by 2024?wherever possible.”
